After twenty-five of expertise, I still think that the easiest way of promoting handmade jewelry and handcrafted unique gifts is to take part in art and craft shows. Marketing far better should you meet people and talk to them. So they knows you the artist better and they'll have a better feel of the handmade jewelry creations. Touching your jewelry, learning how it's made and putting a friendly face behind it is going to make the realm of difference in selling. The jewellery may have more value for them in an emotional way.
For handmade jewelry artisans just starting out there isn't any better chance to learn than craft fairs. Meeting your customers face to face, understanding what they are looking for and just what they need is the foundation of an effective handmade jewelry business. You will quickly learn what your target audience is and just what niche market you should focus on.
There are many, otherwise thousands, of craft shows throughout the United States. Starting out local shows are wonderful since they're usually cheaper and more easy to do. You'll discover the best way to display your handmade earrings, handcrafted necklaces and handmade bracelets as well as meeting other local craftspeople. Should they have been doing craft shows for a while they'll know all the shows in the region which are worth doing and steer you away from the fairs that are a waste of time.
When you are ready you can head to juried shows and national shows. They are very competitive so make sure your handmade jewelry is of the most useful possible. Juried shows are more expensive to exhibit at but these shows attract lots of people who are thinking about all types of handmade gifts. After doing these crafts shows for a few years you will begin to have your personal following of regular customers.
Larger craft shows are also a great place to meet local store owners who want to buy your handcrafted jewelry and handmade gifts to provide to their customers. You'll have to decide if you would like to wholesale jewelry as well. It depends on the kind of handmade jewelry you are making and if you are able to produce enough handmade earrings and handmade bracelets at a reasonable price for shop keepers to sell well within their shops. Even though you don't make as much profit per piece, you sell many more pieces at any given time. If you make really unique jewelry which has top quality and good prices, you'll be able to create a lot more money overall if you decide to offer your handmade jewelry to the wholesale jewelry market.
Lately I've noticed a lot of handmade jewelry artisans on the web. Even though it is relatively easy and inexpensive to create your own handcrafted jewelry website, it requires a great deal of effort and time to rank well on the internet. Lots of jewelry artisans don't make anything and getting frustrated online. Make an effort to craft shows. There's nothing much better than knowing a person ooh and aah over your handmade jewelry, not only leaving a comment to obtain a backlink. At the end of your day you have some money in your pocket and a great sense of achievement that will energize you to definitely produce the most unique handcrafted jewelry ever.
We've done craft shows for many years and that we also wholesale our work. The best selling strategy is you. Your personality is the advantage over the rest of the handmade jewelry available. Online nobody knows the actual you but at craft shows your individuality shines. Individuals are attracted to not just the initial handmade jewelry displayed but for your friendly smiling face. The conversation that develops leaves your customer with a great sense of understanding the artist personally who created their favorite set of handmade earrings and handmade bracelets.